Premium UX design boosts online bookings and brand trust
Year
2024
Role in project
UI/UX Design & Development
Clients
Transportation / Airport Taxi
ABOUT THE PROJECT
Toronto Airport Limo Taxi partnered with Orion Byte to create a high-converting digital presence through a custom website design.
Toronto Airport Limo Taxi partnered with Orion Byte to design a brand-new website for their executive airport transportation business. The client wanted a sleek, conversion-focused design that could support growth, improve mobile experience, and increase the number of direct bookings.
Our key objective was to create a fast, elegant, and trust-building website that clearly communicates the brand’s premium service offering while being optimized for SEO and mobile users.
The Strategy
We started with deep research into the local transportation market and user behavior to understand booking patterns. From there, we mapped out a simple, intuitive user journey designed to reduce friction and drive form submissions. We built the site on WordPress with a custom layout focused on:
Fast-loading performance to support local SEO
High-converting CTA placement
Mobile responsiveness for busy travelers
Clear, benefit-driven service descriptions
Clean UX with premium brand aesthetics
We also implemented schema markup, local SEO basics, and conversion tracking setup to help the client monitor growth over time. Since the launch, the site has delivered a measurable lift in inquiries and visibility across organic and direct channels.
Results
35%
increase in direct inquiries (within first 90 days)
90+
Faster page load and improved Core Web Vitals
100%
mobile responsiveness tested across devices