Seamless eCommerce redesign improves engagement and customer trust
Year
2024
Role in project
eCommerce Design & Development
Clients
Food & Grocery / FMCG
ABOUT THE PROJECT
Daily Fresh Foods approached Orion Byte to launch a fast and intuitive eCommerce platform for selling daily essentials online.
Daily Fresh Foods partnered with Orion Byte to launch a clean, responsive eCommerce site to serve their growing base of grocery and fresh food customers across Pakistan. As a brand offering daily essentials, they needed a platform that balanced convenience, trust, and speed.
Our goal was to design a conversion-friendly shopping experience with easy navigation, smooth checkout, and localized features tailored for the Pakistani market.
The Strategy
We kicked off the project by analyzing competitor eCommerce platforms and identifying user friction in online grocery buying. Then we designed a lightweight, mobile-first storefront on WordPress + WooCommerce with a focus on:
- Product categorization for quick browsing
- Clean UI optimized for conversion and clarity
- Quick-load product galleries and image optimization
- Simplified cart and checkout process
- Urdu & English language flexibility
- Mobile-optimized navigation for repeat users
- Integration with WhatsApp for quick support and orders
We also optimized for search performance, user retention, and ease of content updates so the team could manage daily changes like pricing and inventory.
Results
35%
boost in mobile engagement within first month
90+
Faster page load and improved Core Web Vitals
100%
Improved customer retention with faster ordering process