Toronto Airport Limo Taxi: Project Summary

Project Overview:

Toronto Airport Limo Taxi partnered with Orion Byte to design a high-converting, mobile-optimized website for their executive airport transportation business. The goal was a sleek, trust-building design that enhances user experience, supports growth, and drives direct bookings.

Strategy & Implementation:
Orion Byte conducted in-depth research on the local transportation market and user behavior, mapping an intuitive user journey to maximize form submissions. The website was built on WordPress with a custom layout, featuring:

• Fast-loading performance for improved local SEO
  

• High-converting CTA placement
  

• Mobile responsiveness for travelers on the go
  

• Clear, benefit-driven service descriptions
  

• Clean UX and premium brand aesthetics
  

Additional optimizations included schema markup, local SEO setup, and conversion tracking to monitor growth over time.

Results:

• 35% increase in direct inquiries within the first 90 days
  

• 90+ improvement in page load and Core Web Vitals
  

• 100% mobile responsiveness tested across devices
  

This project highlights Orion Byte’s ability to deliver measurable digital results through strategy-driven, user-focused website design.

Daily Fresh Foods: Project Summary (2024)

Role: eCommerce Design & Development

Clients: Food & Grocery / FMCG

Project Overview:

Daily Fresh Foods partnered with Orion Byte to launch a fast, intuitive, and responsive eCommerce platform for selling daily essentials online across Pakistan. The client required a solution that balanced convenience, trust, and speed for their growing customer base.

Strategy & Implementation:

Orion Byte began by analyzing competitor platforms and identifying friction points in online grocery shopping. We then designed a mobile-first, lightweight storefront on WordPress + WooCommerce featuring:

• Clear product categorization for quick browsing
  

• Conversion-optimized UI for clarity and ease
  

• Fast-loading product galleries with image optimization
  

• Simplified cart and checkout experience
  

• Dual-language support: Urdu & English
  

• Mobile-optimized navigation for repeat users
  

• WhatsApp integration for instant support and orders
  

Additional optimizations focused on search performance, user retention, and easy content management to allow the client team to update pricing and inventory daily.

Results:

• 35% boost in mobile engagement within the first month
  

• 90+ improvement in page load and Core Web Vitals
  

• 100% enhanced customer retention through a faster ordering process
  

This project demonstrates Orion Byte’s expertise in delivering high-performance eCommerce solutions tailored for local market needs.

Home Interior Brand: Project Summary (2023)

Role: Digital Marketing

Clients: Home Improvement

Project Overview:

A market-leading home interior brand with over 20 years of experience partnered with Orion Byte to develop and execute a paid social strategy aimed at achieving ongoing profitability, with an initial target of 500% ROAS.

Strategy & Implementation:

When we began, the client lacked a structured social media plan and effective tracking tools. Orion Byte implemented a comprehensive approach, including:

• Proactive Creative Optimization: Continuous performance improvements by analyzing campaign data, making adjustments, and utilizing a pre-approved creative bank for rapid updates
  

• Seasonal and Funnel-Specific Content: Tailored messaging aligned with seasonal trends and marketing funnel stages to boost engagement
  

• Performance Measurement Framework: Defined KPIs tied to business goals, focusing on maximizing ROAS and key digital metrics
  

• Real-Time Reporting and Insights: Live dashboards and detailed weekly/monthly reports to monitor progress and guide ongoing strategy
  

Results:

• 254% YoY increase in paid social revenue across 2023
  

• 660% ROAS achieved in 2023
  

• +63% YoY paid social revenue growth in Q1 2024
  

This project highlights Orion Byte’s expertise in delivering data-driven digital marketing campaigns that generate measurable growth for established brands.

Alloy Wheels SEO: Project Summary (2024)

Role: SEO

Clients: Automotive

Project Overview:

Alloy Wheels Direct partnered with Orion Byte to manage a website migration while preserving their strong organic search presence. The primary goal was to provide technical SEO consultancy to retain traffic during the migration and improve search performance afterward.

Strategy & Implementation:

Orion Byte joined the project early, enabling careful planning to minimize risk. Key actions included:

• Minimizing changes to URL paths and content to protect rankings
  

• Using a custom-built tool, Fuzzzy, to efficiently manage redirects and save time
  

• Conducting a detailed technical audit to fix existing site issues before migration
  

• Providing clear guidelines for content handling and phased updates
  

• Continuous support during every critical stage of the migration
  

This meticulous approach ensured that traffic loss was minimized, and the new website was optimized for technical SEO and long-term growth.

Results:

• 50% increase in clicks from Google (Google Search Console)
  

• 60% increase in impressions (Google Search Console)
  

• 53% increase in page 1 keywords (Ahrefs)
  

This project highlights Orion Byte’s expertise in technical SEO, website migration management, and preserving organic growth during complex digital transitions.