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Leading home interior brand achieves 254% YoY increase in channel revenue

Year

2023

Role in project

Digital Marketing

Clients

Home Improvement

ABOUT THE PROJECT

Market-leading home interior brand with 20+ years of experience in the industry.

This client appointed Impression to support them in the creation and execution of a paid social strategy that would achieve ongoing profitability for the business, setting an initial goal of achieving a 500% ROAS.

The Strategy

When we first started working together, the brand was posting on social media without a clear plan. There was no proper strategy or tools to track how well their paid ads were doing. Another goal was to set up simple and effective ways to track and understand performance, so we could see what worked and learn from it.

    • Proactive Creative Optimization: We continuously improved campaign performance by analyzing data, making ongoing adjustments, and using a pre-approved copy and creative bank for quick changes.

    • Seasonal and Funnel-Specific Content: We developed a strategy that aligned messaging with seasonal trends and created custom content for each stage of the marketing funnel to better engage our audience.

    • Performance Measurement Framework: We set up a clear structure with defined KPIs tied to business goals, focusing on maximizing ROAS and key digital metrics.

    • Real-Time Reporting and Insights: We built a live dashboard to monitor performance and provided detailed weekly and monthly reports to share results, insights, and next steps for ongoing improvement.

Results

254%​

YoY paid social revenue across 2023

660%​

ROAS in 2023

+63%​

YoY paid social revenue across Q1 2024